Spotify Tests New Spanish-Speaking AI DJ

Spotify is testing a new Spanish-speaking AI DJ called "DJ Livi," expanding its AI DJ feature beyond English. This experiment aims to cater to Spanish-speaking users globally.

Spotify’s addition of its AI DJ feature, which introduces personalized song selections to users, was the company’s first step into an AI future. Now, Spotify is developing an alternative version of that DJ that will speak Spanish.

References to the new AI DJ were spotted in the app’s code by tech veteran and reverse engineer Chris Messina. He found indications that users would be able to switch the AI DJ’s language from English to Spanish, as well as references to the new DJ’s name, “DJ Livi.” The code also suggests this AI DJ would be available in Mexico.

Assuming it rolls out, DJ Livi would represent the first language expansion for the feature, as its existing AI DJ — DJ X — launched globally last year, but only in English.

“Spotify, conduct a number of tests aimed at letting users express themselves through the music they love,” a company spokesperson said. “Some of those end up paving the path for our broader user experience and others serve only as important learnings. We have no further news to share on future plans at this time,” they added.

In other words, Spotify isn’t yet ready to confirm definite launch plans for a Spanish-speaking AI DJ as, for now, the feature is only considered an experiment. However, it would make sense for Spotify to focus on this demographic, given the popularity of the Spanish language globally, where it ranks behind English, Mandarin, and Hindi. Plus, Spanish is widely spoken in the U.S., a key market for Spotify, where there are over 42 million people who speak the language at home. Presumably, anyone would be able to set their AI DJ to Spanish, if the feature were to launch.

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